Mainstream media reporting initially highlighted the much awaited public share float of Facebook. Valuing co-founder Mark Zuckerbergs’ wealth as a result, somewhere in the region of $20 billion. This of course is an astonishing amount but later reports suggest that the company maybe sued by investors for not disclosing a downward trend of income due to more popular use of facebook mobile – reported by Reuters. Essentially what is being reported is that because of more smartphone rather than PC usage, less advertising space is possible for Facebook. There is no doubt in my mind that the trend will continue as more and more consumers adopt smartphones as a staple device to access online content. I also see this as something that facebook will find difficult to address given the present business model used. While many business use Facebook to connect with consumers the smartphone provides them with greater capability to be selective as to what content is preferred.
Survey results infographic by Rob on “Total Telecom the Editor’s Cut” show that Text and Photo’s are the most used applications by smartphone users – I guess we knew that anyway. The recent acquisition by Facebook of Instagram, a Photo based application looks to support the survey. Pinterest certainly supports a “photo shot” collaboration and a great video on the stats around them is interesting on http://www.digitalbuzzblog.com . A great article by Om Malik at Gigaom is a smart read. Business and consumers are now communicating more effectively in a collaborative sense with social media applications as reported by blog.reachcast.com . The smartphone revolution is building tremendous momentum discussed in detail at blog.reachlocal.com giving mobile statistics that are impacting small business enterprises . Jason Spero , Head of Mobile Ads (America’s) at Google provides a compelling presentation.