Month: February 2012

Marketing and Advertising SMS, Text and MMS

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The reach of mobile applications cannot be ignored by marketing and advertising channels. SMS, Text and MMS capable solutions provide a direct opportunity for businesses to engage with consumers numbering 6 billion plus globally. Check out the 685% ROI whitepaper by Text Marketing solution ProTexting. It all becomes a very different ballgame for Marketers with the ever changing mobile technology. Paybuytext a Mobile Payment Gateway and SAS solutions can make the whole interaction an enjoyable, secure and user-friendly experience. Consumer choice based on quality information provided by vendor’s is increasingly important and oftened shared using social media or even simple text messages. Good product or service reviews in online business directories can “sway” consumer’s to buy from “reputable” sources. Paybuytext applications include easy access widgets to process inquiries, bookings, orders, voice messages, purchasing, calls and more. A custom solution for passenger transport operators is now available including mobile payments.  SMS or Short Message Services include Text messages and Email messages. MMS is an abbreviation for Multi Media Services and means that even “imagery” can be sent or shared on the smartphones. For  Marketing and Advertising initiatives the process to self-manage these “green” applications by adopting SMS notifications and payment receipting is now available with the launch of Paybuytext.


Mobile Application SMSGlobalExchange versus NFC

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SMSGlobalExchange. A concept that is being developed for universal application owned by the Users. Effectively non profit, minimal fees and interest free lending as defined by Users. Fees are applied to application development and maintenance, everything is transparent. Our concept embraces alternative units of exchange including but not limited to Time Banks, interest free loans and local currency thereby encouraging Global connectivity that is not burdened by debt created by interest. True value is maintained for the benefit of Users, their labour and products as opposed to the outgoing standard of foreign control, selective ownership and manipulation. With emphasis on mobile connectivity Users have access to all information and exchange facilities at anytime.
Near Feild Communication (NFC) “contactless card or Bank on phone” solutions require close or nearby interaction between a compatible mobile, card and terminals as opposed to  SMSGlobalExchange which can transact remotely from “anywhere to anything” as well as NFC where demanded for transitional periodsJay Donovan at techcrunch gets a quote from Richard Crone CEO at Crone Consulting LLC in USA “the entrenched stakeholders ( the card networks and the mobile networks ) would like you to believe that NFC capable phones for payments is an inevitability and a necessity – the evolution of modern payments? the truth is that NFC payments is actually an outmoded concept that really isn’t needed. A remnant of our offline past when storing actual card data in secure element hardware, was actually necessary. It can all happen in the cloud these days.” With a future vision EWallet solution such as SMSGlobalExchange a common unit of exchange free from profit orientated central reserve Bank corporations or traditional debt laden Bank environments and excessive fees like or or even This means that the ability to transact remotely and in the cloud Globally is a distinct advantage compared to NFC solutions. (Update Australian Banks are to be sued for charging penalties illegally – register at ) Just think if you could live debt free enjoying life as it should be, healthy and enjoying innovation derived from a global cooperation. How more productivity and creativity can be exponentially advanced without manipulation. In high volume transactioning NFC works well and smartphone developers are addressing this with alternatives such as Quick Response Codes. For many merchants we advise that before you invest in NFC that you consider other options to avoid disappointment or changes to currency units of exchange and unecessary cost. Further discussion in recent times at a USA summit with the Federal Trade Commission certainly indicates that ” key stakeholders” are keen to maintain a strategic model of control. From a community perspective local currency alternatives are great providing “real” wealth to members. Scribe Deirdre Kent released a fantastic publication – Healthy Money Healthy Planet examining alternative currency matters. With the likely collapse of interest laden promissory notes printed by Reserve Banks SMSGlobalExchange invites a Global community to become Users and effectively the owners by simply opening an account and using it. We are developing an entirely different community model with complete transparency to all account holders. No hidden fees or even interest on loans thereby creating a debt free environment. If you are a Developer keen to join the development please contact us.