The reach of mobile applications cannot be ignored by marketing and advertising channels. SMS, Text and MMS capable solutions provide a direct opportunity for businesses to engage with consumers numbering 6 billion plus globally. Check out the 685% ROI whitepaper by Text Marketing solution ProTexting. It all becomes a very different ballgame for Marketers with the ever changing mobile technology. Paybuytext a Mobile Payment Gateway and SAS solutions can make the whole interaction an enjoyable, secure and user-friendly experience. Consumer choice based on quality information provided by vendor’s is increasingly important and oftened shared using social media or even simple text messages. Good product or service reviews in online business directories can “sway” consumer’s to buy from “reputable” sources. Paybuytext applications include easy access widgets to process inquiries, bookings, orders, voice messages, purchasing, calls and more. A custom solution for passenger transport operators is now available including mobile payments. SMS or Short Message Services include Text messages and Email messages. MMS is an abbreviation for Multi Media Services and means that even “imagery” can be sent or shared on the smartphones. For Marketing and Advertising initiatives the process to self-manage these “green” applications by adopting SMS notifications and payment receipting is now available with the launch of Paybuytext.